Virtual Events in the Metaverse

PUBLISHED May 28, 2024, 2:19:54 AM        SHARE

img
imgStaff Writer

Revenue from Metaverse Events

Live events aren’t going away anytime soon. In 2023, polls found an increase of Americans (63%) went to or planned to go to a live event. This was a rise of 3 percentage points from 2022.

Since the end of the Covid-19 pandemic, consumers are flocking back to live events. But virtual events are still taking a share of consumer attention. Statista estimates the metaverse live entertainment market will reach $89 million in 2024. The segment has an estimated CAGR of 10.12% per Statista, making the growth not as high as the overall expected growth of metaverse revenue, which multiple sources project to be anywhere from 30% to up to 50% CAGR.
So even though this metaverse revenue source may not have the same forecasted growth potential as other revenue sources like metaverse advertising, it still is part of the metaverse revenue arsenal.

How Metaverse Platforms make Money on Virtual Events

The key ways virtual events can make money for metaverse platforms is with ticket sales, sponsorships, and virtual goods sold.
The profit may indirectly go to the metaverse platform thru developers or the use of internal currencies like Robux. With Roblox creating its own advertising platform, live events could see a spike of revenue for platforms as developers jam more ads into their events.

Ticket Sales

Just like standard live events, metaverse platforms can make money from ticket sales for VR events. A recent example is Doja Cat’s VR show on Meta Platforms (formerly Facebook). The event occurred for the Oculus VR set and it looks like about 30,000 people were interested.

Sponsored Events

During the 2024 Super Bowl, Nickelodeon sponsored a live event on Roblox The event had special experiences around their core kids brands like Sponge Bob Square Pants and Teenage Mutant Ninja Turtles. This isn’t the only example of corporations dabbling in the metaverse. Major brands like Gucci, Adidas, and Chipotle have sponsored metaverse events, experiences, and real estate.

The Sale of Virtual Goods

So you should have come here as a stock investor, curious about metaverse stocks. It could be fair to say that you may be skeptical of the mere idea of virtual goods. Alas, virtual goods are here to stay. Roblox has a vibrant market for virtual goods. Roblox notes that millions of virtual goods are sold every month on the Roblox market. Virtual goods are sold in most popular video games these days. With Roblox, these virtual goods can be special for a unique event. At the 24kGoldn event in 2022, multiple pieces of virtual merchandise was sold.

24kGoldn Sign

These included signs, a golden football, and shades. Different pieces of merchandise were selling from 60 to 430 Robux.

Top Metaverse Events so far

Several large-scale events have taken place in various metaverses, attracting millions of users. Here are some of the most significant metaverse events so far:

The Bottom Line

The metaverse is booming, but the live events space was soft in 2023. It looks to be picking up again as interest in the metaverse is increasing. With Roblox creating its own ad platform, live events could see a resurgence as event creators see a new way to monetize their events.

Read More

Investments in Metaverse Stocks

How the Metaverse Makes Money

Metaverse Investment Analysis

RBLX, Buy

Roblox Corporation
Return: 37.51%

RBLX, Buy

Return: 37.51%


Sound investments
don't happen alone

Find your crew, build teams, compete in VS MODE, and identify investment trends in our evergrowing investment ecosystem. You aren't on an island anymore, and our community is here to help you make informed decisions in a complex world.

More Reads
Metaverse ETFs
Image

While the Metaverse megatrend is looking promising in 2024, the collapse in metaverse investments prices in 2021 and 2022 caused at least three metaverse themed ETFs to liquidate.

Microsoft and the Growth Explosion
Image

Microsoft is an amazing stock for new investors to try. The company has evolved, acquired, and developed a multifaceted set of businesses that are fundamentally driving growth. But for new investors, the barrier to entry is mindset.

AGCO Group - The Pure-Play Farming Stock May be too Hot!
Image

The stock’s intrinsic value clearly shows the cyclicality of the farming industry, independent of AGCO’s own analysis. Agco’s analysis also takes into account the farming industry cyclicality.

Littelfuse - Undervalued Opportunity to Hold for Years
Image

Littelfuse (LFUS) is a component manufacturer currently near a $6 Billion market capitalization. This makes it a small-cap stock, with the potential for further growth in its market segments or to be bought out by a competitor.

Dover Corporation - Great Dividend Stock but Possibly Overpriced
Image

Dover Corporation is a strong investment candidate thanks to its consistent dividend growth, its robust financial performance, and strong capital implementation plan. This stock fits into a strong dividend portfolio well that plans on holding onto stocks for multiple years.

Is BorgWarner a Buy?
Image

BorgWarner fell below $30 today, making it an interesting buy opportunity. The reasons are quite straightforward. The company’s book value per share is $25.36 a share. This means that as long as money continues to be made, BorgWarner becomes undervalued if it nears its book value per share.

Union Pacific is Going Nowhere
Image

Union Pacific is not a buy to start off 2024. Union Pacific is a fine business. There are issues but nothing that is significant enough to believe the company’s intrinsic value will shrink in the next decade.

Dividend Stock Watch List: Lanny’s February 2024 Edition
Image

Dividend investing happens, whether the stock market is up or down, whether the fed raises interest rates or lowers. Inflation or deflation. Banks are failing or being bailed out. Recession, no recession. It’s all about buying dividend income producing stocks – the best source of passive income source on your journey to financial freedom!

January 2024 Stock Considerations
Image

With a new trading year already in full swing it is time, once again, to highlight some of my potential stock purchases for the month.

5 Reasons Not to Use ChatGPT for Financial Advice
Image

It’s truly amazing how far AI has come in such a short period. Not only can it answer most questions, but it can also generate online posts, research papers, and even poetry. However, it still has its limitations.

The Zen Ten - My Top Picks for 2024
Image

I've managed to beat the market by an average of 3.7% per year over the past 10 years. Since I began using this list with clients in 2000, I’ve beaten the market by an average of 9.1% per year.

5 Key Benefits of Long Term Investing in Dividend Stocks
Image

Overall, long-term dividend investing in individual dividend stocks can be a reliable and potentially lucrative way to build wealth and generate passive income over the long term

You Can Be an Excellent DIY Investor
Image

First, save money to invest. That is: don’t spend everything that you make. Next, invest consistently in a reasonable way. That’s it! That’s all it takes to be an excellent DIY investor!

IBM Dividend Safety Analysis
Image

International Business Machines (IBM) is a stock investors love to hate. But after years of underperformance, the share price has recovered to levels last seen in early 2017.

Thermo Fisher Scientific Consistently Creates Shareholder Value
Image

Thermo Fisher’s share price can be volatile. Just before Christmas 2021, for example, TMO’s share traded above $660. At the beginning of March 2022, however, the share price had plummeted to ~$530.

Western Alliance Bank: A Golden Opportunity if we can just Stay Calm
Image

As Western Alliance has dropped from the headlines, the company’s stock has begun to rebound. The stock received a bump after each earnings announcement by reporting the “business as usual”. As we will see, if Western Alliance can continue business as usual, the bank may be a fantastic investment opportunity.

Is Southern Company a Buy?
Image

Southern Company’s price target is neutral at $70. Expect the utility’s price volatility to peak at plus or minus 20% from this price target but not improving too far past this price point for the next few years.

Is Atkore Inc (ATKR) a Buy?
Image

Atkore is an intriguing stock to analyze. It is well liked by institutional investors and value investors due to its high return on equity and consistent earnings growth.

Is American Electric Power (AEP) a Buy?
Image

AEP is overvalued when above $98 and undervalued at $79. At its current price of around $74, the company is likely to be undervalued with an estimated two-year return of 21%.

Is JP Morgan Chase (JPM) a Buy?
Image

JPM is a buy as of Q3 2023. The estimated 2-year return from the recent price is 21.8%. The stock is estimated to be undervalued at $130 and overvalued at $190.

Resources for Publishers
Resources for New Investors
Boosted with BossCoin
Financial Literacy Leaders
user_profile
Tom Hamilton
user_profile
Wise Intelligent
user_profile
Mark Robertson
user_profile
Kevin Matthews II
user_profile
Akeiva Ellis
user_profile
Brendan Dale
user_profile
Kenneth Chavis IV
user_profile
Sharita Humphrey